Iedereen eerlijke kansen (Everybody fair chances)

This case involded combining two charities together. Developing a new name and brand identity which had to be introduced to the public. The magenta brackets were used as a symbol of inclusion. With a joyfull campaign the HandicapNl was presented to the public. The best evidence the campaing was succesfull was the commercial nomination for the ‘Gouden Loeki’.

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